How much do YouTube ads cost? (2023)

YouTube has become an integral part of the buying process for many shoppers. From product reviews and tutorials to shopping and unboxing videos, 68 percent of creators look to the platform for valuable information before making a purchase decision. There is no better time than now for brands and businesses to promote their products and services and attract highly-interesting leads in the channel.

Integrating YouTube advertising into your digital strategy can maximize your return on investment for the following key reasons:

•With 2 billion monthly active users, YouTube is the second largest search engine, second only to Google, its parent company.
•YouTube Ads is part of the Google Ads network, giving you access to Google's hyper-targeting capabilities. Google also sends information about user activity to YouTube in order to present users with more relevant ads. For example, if someone searches "quarantine healthy foods" and then watches a video on YouTube, they may see ads about "quarantine healthy foods."
•YouTube ads are generally cheaper than Google's pay-per-click (PPC) ads.

This all sounds great, but you may be wondering: how much does advertising cost on YouTube? There is no definitive YouTube price for ads, but here are some rough averages:

• YouTube's cost-per-view (CPV) can range from $0.010 to $0.030.That's $10-$30 per 1,000 views, and it takes an average of $2,000 to hit 100,000 views.
• A good average cost-per-1000 impressions (CPM) is $2.

The actual price of YouTube differs from company to company, even campaign to campaign, depending on various factors. In this article, we dive deeper into the factors that affect the price of YouTube ads. Don't miss a thing because everything we've put together here will help you decide how to make the most of your advertising budget. Our goal:

1.How much do YouTube ads cost: 5 factors to consider
2.5 types of ads you should know about and the cost of each YouTube video ads
3.How to get the most out of your YouTube advertising budget
4.Prepare to run your video ads

How Much YouTube Ads Cost: Five Factors to Consider

You could get five different answers if you ask five YouTube advertising specialists, "How much does it cost to advertise on YouTube?" That's because certain elements determine the final price of YouTube advertising. Let's take a look at the five factors that drive YouTube ad spend:

1. Your goal

To answer the question "How much do YouTube ads cost?" You should start by asking, "What specific business goal are you trying to achieve with this campaign?" Choose one of these pre-defined Google Ads options to answer:

•increase sales
•Generate leads and conversions
•Send traffic to your website
•Increase product or service discovery - great with videos!
•Extend reach and increase awareness

You also have the option to "Create a campaign without targeting," but this is an advanced setting and is best handled by campaign personalization experts such as a YouTube video marketer.

Why take the time to nail this down? Your goal determines your options around the two most important cost variables for YouTube ads: ad type and bid strategy.

2. Your budget

A daily budget of $10 is a good starting point for local campaigns. Multiply that number by the number of days you want your campaign to run. Experts recommend giving it at least two weeks to pick up steam before making any changes.

So let's say you are a beginner and you want to start with the simplest YouTube advertising prices. How much does YouTube advertising cost at this point?

$10 x 14 days (2 weeks) = $140

In this example, your total campaign budget is $140. Note that this amount is spread evenly over the life of your campaign, taking into account fluctuations in traffic (e.g. how many views your ad gets). Therefore, YouTube ads may be priced above or below your budget on certain days, but will eventually average out. Plus, you'll only be billed $140 at the end of your campaign, even if your total views or impressions exceed your budget.

3. Which targeting methods to use

Now we come to the exciting part. Strategic targeting helps you reach the right audience, so don't be too broad or too narrow. Consider the demographic targeting options in the image below.

Example of available impressions using the demographic set above: 300 million

While reviewing all items results in higher impression volume (e.g. 1.5 billion impressions), it doesn't necessarily guarantee that you'll achieve your business goal, whether it's a conversion or a product or service consideration. Impressions refer to the number of times your ad is shown. And let's just say that for a local campaign, the goal of 1.5 billion impressions is too big, don't you think?

In the meantime, picking only the demographics that apply to your prospects like in the image will help maximize your YouTube ad price. Your ads will be shown to people who match your buyer persona; H. those most likely to buy your product or service. Keep this in mind when customizing your targeting options that fall into any of the three categories.

• Location- Grouped by geographic location
All countries and territories, the United States, and a custom location
• The audience– Decide who you want to reach
Demographics, detailed demographics (including more specific information such as education level and home ownership), interests and video remarketing
• Contents– Determine where you want your ad to appear
Location (e.g. you can choose to show your ad on specific YouTube channels), topics, keywords and devices

You can get the highest cost per view from your YouTube ads by focusing on including a few key elements in your targeting mix. By the way, views are a much better metric than impressions because they tell you how many times your ad has been viewed.

4. What type of ad is appropriate?

This is one of the most important factors to consider when asking the question "How much does it cost to advertise on YouTube?". Find out which YouTube ad type and price combination works best for your brand in the "5 ad types to know and their cost for YouTube video ads" section below.

5. What kind of offer should be used?

When it comes to the cost of your YouTube ads, every dollar counts. Because of this, you need to understand how the offers on the platform work. Typically, as an advertiser, you set bids for specific keywords. Taking into account other targeting features like location, Google Ads will show your ad to a searcher for a specific keyword. But when other brands bid on the same keyword, Google will show the highest bidder's ad.

There are several ways to bid on YouTube. The challenge is to choose one that maximizes YouTube ad costs. Here are the basics:

•YouTube advertising cost-per-view (CPV): With YouTube cost-per-view, you pay when someone views or interacts with your ads. A view is counted when a user watches 30 seconds or the entire duration of your video ad (if less than 30 seconds), or clicks on a call-to-action (CTA), card, and companion banner overlay (source:Google, 2021).
•Cost per thousand impressions (CPM): You can set the maximum amount you're willing to pay to have your ad appear 1,000 times on the platform.
•Cost-Per-Action (CPA): Refers to the payment you make when a user clicks your ad and takes a desired action, such as buying a product. B. buying a product or filling out a form. Similar to the CPV, the average price for YouTube ads in the CPA ranges from $0.10 to $0.30.

Five ad types you should know about and how much YouTube video ads cost for each

1. Skippable in-stream ads

These are the ads that are shown before, during, or after other videos. After five seconds, viewers have the option to skip the ad.
YouTube Ad Pricing:CPV, CPM, CPA

2. Non-skippable in-stream video ads

These ads also play before, during, or after other videos, but are 15 seconds long and don't offer viewers the option to skip them.
YouTube Ad Pricing:crime scene

3. Video Discovery Ads

Your video thumbnail with text appears next to a related video, the YouTube search results page, or the YouTube mobile home page.
YouTube Ad Rates:CPV

4. Bumper Ads
This type of advertisement lasts six seconds. It cannot be skipped and will appear before, during or after another video.
YouTube Ad Pricing:crime scene

5. Outgoing Ads

Outstream ads are less intrusive in that they play without sound and users can turn them on.
YouTube Ad Cost Metric:crime scene

For more advanced bid strategies, seeGoogle guide to video ad formats.

How to get the most out of your YouTube advertising budget

If you're a business owner or marketer, you already know how to answer the following question: how much does it cost to advertise on YouTube? You also know that YouTube ad prices can vary. But how do you know when to increase or decrease your YouTube ad cost-per-view? How do you leverage YouTube's ad pricing so you don't end up wasting ad dollars? We answer these questions below:

Master the basics

Setting up a campaign requires some knowledge of how the elements are linked, from the goal to the bid strategy and budget to the targeting options. More practice may be needed to achieve the perfect strategy for each business goal. Sometimes for those with limited time and budget, hiring a video marketing agency is wiser than wasting money on experimental campaigns.

Optimize your campaign

While it sounds like it has to do with your overall search engine optimization (SEO) efforts, optimizing YouTube ads poses specific challenges for video ads on social media Optimize YouTube cost-per-view or view rate. For example, to improve view rate, you can change your creative (ad) e.g. B. Change your headline or end cards and add or remove a CTA.

Use high quality videos

If you want to get the best cost-per-view results from YouTube ads, you need to offer video content that encourages viewers to watch everything. That's where a YouTube advertising agency with video production services comes into the picture. With the help of the video marketing agency, you can implement attractive and professional-looking video ads while launching them strategically.

Cooperation with a YouTube advertising agency

When deciding to partner with a YouTube video marketer, it's all about considering the opportunity cost. If you're a small to medium-sized business with a small advertising budget and even fewer marketing staff, it may be more profitable in the long run to employ a more experienced YouTube ad pricing and video creation team.

Ready to start running your video ads?

Learn the factors to consider when asking the question "How much does YouTube advertising cost?" it's just the first step. While YouTube advertising can be less expensive and more engaging than PPC marketing, without strategic campaign planning management, their costs can increase.

A YouTube video marketer may charge startup fees or monthly fees in addition to the costs listed above, but you can lay a foundation for your YouTube advertising efforts. Over time, your campaigns can pay for themselves while making exponential profits. The key is finding a partner with a proven track record of campaign results and customer relationships.

Thrive is a YouTube advertising agency that provides data-driven, personalized video advertising strategies to businesses across multiple industries and niches. We take a unified approach to your digital marketing strategy to ensure all components work together. Integration of supplementary solutions, such as e.gSocial-Media-Management,Social Media Promotion(including YouTube advertising),brand managementand video production, we spread the costs while increasing the return on your investment.

Contact one of ourVideo Marketing AgencySpecialists to learn more and start reaping the advertising benefits of YouTube now.